Rebecca Harris for Canadian Grocer August 05, 2014

While this story from Canadian Grocer is focused on grocery stores (obviously), there are strong takeaways for any retailer looking to make better use of the last few steps of the shopper journey. In short: data in key, and never underestimate the power of the impulse buy.

At the end of every shopping trip, customers are preoccupied by their mobile phones, restless kids or getting their debit cards ready (sometimes all of the above). But for once in your store, they are also standing still… waiting… waiting.

Think of it as a chance to grab their attention and make one final sale.

http://www.marketingmag.ca/brands/what-are-you-selling-at-the-checkout-line-121438